WOMENS WEAR

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KEY CUSTOMER

Urban women aged 30-45

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TARGET GROUP

Key customer: 30-45 years.

PERSONALITY

The Part Two woman favours the sincere and timeless, and knows how to appreciate the good things life has to offer. 
She is confident, naturally feminine, effortlessly stylish, and it is important to her to look and feel good every day. 
She is ambitious about what she wants in life, and it is important to her to have a good life balance with time for both family and work – time to enjoy the authentic moments.

BRAND VALUES

Timeless and authentic design; casual comfort and a modern feminine look. 
Credible quality expressed through attention to great design. 
Exceptional fits, richness in fabrics and true craftmanship.