WOMENS WEAR

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KEY CUSTOMER

Urban women aged 20-40

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BRAND VALUES
FEMININE, ACTIVE, ENERGETIC,

NATURAL, IMPULSIVE,
FASHION CONCIOUS

PERSONALITY
The b.young girl dresses as she feels, and her wardrobe has it all. In a second, she can be ready for work with 
a few key pieces, be perfect for a party, or she can go casual when she just wants to be relaxed. 
She is price conscious and will never buy anything that does not match the price.

CONCEPT
The b.young brand is ’Value for Money’. b.young is all about the creation of great fashion styles. With b.young
you have the perfect opportunity to express your own personality through new and fresh styles all year around. 
And – we make sure that you experience high fashion quality with attractive prices!