WOMENS WEAR
TARGET CUSTOMER
Urban women aged 30-40
Apparel for the medium higher segment.
BRAND VALUES
Charismatic
... in all we do. You can always recognize our unique boho style and spirit.
Attentive: Our customers and fans are business – and business always gets our full attention.
New: Everything is in motion. So are we – in both style and personality.
Competitive: Boho is ours. We’ll dominate our boho world at all times.
PERSONALITY
We are an ambitious global maker of unique bohemian fashion.
We sell the love of details and the right styles, at the right time.
Our collections are feminine and cool mixed with a bohemian vibe and lovely details.
Easy to wear and easy to love.
