WOMENS WEAR

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KEY CUSTOMER

Urban women aged 30-45

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TARGET GROUP

Key customer: 30-45 years.

PERSONALITY
The InWear woman is modern, curious and ambitious while at the same time feminine and well-dressed. 
She looks good, and leaves a confident and positive impression on the people she meets.

BRAND VALUES
InWear celebrates curiosity, confidence, ambition and optimism as a part of modern femininity. 
The brand provides the modern urban woman with a style that is feminine, confident and well-dressed. 
The products offer a great fit and quality expressed through perfection of details.