WOMENS WEAR
KEY CUSTOMER
Urban women aged 20-40
PERSONALITY
I´m like the women in the songs. I´m every woman... I pay my own bills, but I won´t mind if you put a ring on it. We are changing... They say, we are taking over. We are the smart. The educated. The creative.
The socialites in a world driven by social connection... Let´s do what we want. Let´s go out. Wear whatever fits the mood of the hour...
Explore. Lead. Follow. It doesn´t matter as long as we are changing our story all the time.
BRAND VALUES
ARTSY BUT MAINSTREAM - WE ARE COMMERCIAL CREATIVES.
BRAVE TAKE CHANCES - WE DO IT OUR WAY.
CURIOUS, ALWAYS STAY OPEN MINDED.
FEMININE IN STYLE AND PERSONALITY.
